HILTON ALEXANDRIA MARK CENTER
CASE STUDY
Where Playful Meets Polished
Bringing bold graphics and playful touches to event promotions and refreshing restaurant menus with style, personality and just the right amount of flair.
ALL PROJECTS
THE CHALLENGE
The Hilton Alexandria Mark Center needed fresh, engaging visuals to promote their summer events and update the overall guest experience. Their social media content lacked the energy to attract event-goers, and the hotel restaurant menus felt outdated and inconsistent with the hotel’s elevated hospitality brand.
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THE SOLUTION
I designed a series of vibrant, on-brand graphics to promote the hotel’s summer events across social media platforms—bringing personality, color, and fun to each post while maintaining brand consistency. In addition, I refreshed the restaurant menus with a modern, clean design that aligned with the hotel’s aesthetic, making them more visually appealing and easier to navigate for guests.
Deliverables included:
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Branded summer social media graphics for events and promotions
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Menu redesigns for hotel dining outlets
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Updated typography, layout, and styling to reflect a more premium guest experience
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A consistent visual theme to tie seasonal promotions and F&B branding together
THE IMPACT
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Social media engagement increased during the summer season with eye-catching content that drove event awareness
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The new menus elevated the dining experience and were better aligned with the hotel’s branding and guest expectations
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Consistent visuals across platforms helped the hotel stand out in a competitive hospitality market and increased visibility for on-site offerings
“The refreshed look brought new energy to our summer programming and created a better guest experience in every detail, from digital to dining.”