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Nina Simmons, Fractional Creative Director
FRACTIONAL CREATIVE DIRECTOR + BRAND ADVISOR

Your next level needs more than a bold vision. It needs clear creative direction.

I turn business vision into clear brand direction, aligned teams, and work people can understand, trust, and act on.

Start With the Brand Audit Book a Fit Call →

Not sure where the disconnect is? The audit will show you.

The Right Fit

You do not need more creative activity. You need creative leadership.

Probably not the right fit: You only need a one-off graphic, someone to take orders, or a pair of hands without strategic responsibility.

Your business has grown beyond the brand or systems that got it here.

Leadership has the vision, but the team needs clearer direction to execute it.

Creative work feels inconsistent, reactive, or dependent on one person.

You need a senior partner who can connect business priorities to brand decisions.

I make the vision clear enough for the whole organization to move with it.

I'm Nina Simmons, a Creative + Marketing Leader with 15+ years of experience translating business vision into brands, systems, campaigns, and experiences people can understand and trust. I work upstream, helping leadership determine what the brand needs to say, how it needs to show up, and what systems and people are required to execute it consistently.

My experience sits across both Creative Director and Chief Marketing Officer responsibilities: brand leadership, creative operations, marketing strategy, campaign direction, team oversight, and the development of smarter marketing tools and workflows. I've worked with organizations, founders, community initiatives, and growing brands that needed more than creative execution. They needed someone to connect the vision to the work.

In a fractional engagement, I bring senior-level direction, establish standards and systems, guide the people doing the work, and help build a creative and marketing function that can operate with greater clarity and consistency.

Core Competencies

The functions I take responsibility for.

01

Creative Operations

I build the structure behind the creative work so ideas move from request to execution with less friction, fewer bottlenecks, and stronger consistency.

  • Creative workflows + production systems
  • SOPs, standards + approval processes
  • Creative intake + prioritization
  • Asset and template systems
  • AI + workflow integration
02

Marketing App Development

I identify repeatable marketing problems and translate them into practical tools, apps, automations, and systems that make the work easier to execute and scale.

  • Custom marketing tools + web apps
  • AI-assisted marketing workflows
  • Automation + process design
  • Internal tools for brand consistency
  • Digital systems that reduce repetitive work
03

Brand Leadership

I protect and direct how the brand shows up across teams, campaigns, channels, and experiences, connecting creative decisions back to the organization's business goals.

  • Brand strategy + stewardship
  • Creative and campaign direction
  • Visual + messaging standards
  • Creative team/vendor leadership
  • Executive brand advisory
What I Bring to the Table

Leadership that connects vision to execution.

Vision → Direction

Translate leadership's ideas into clear creative and marketing direction teams can actually execute.

Business + Brand Alignment

Connect brand and creative decisions to organizational goals instead of treating creative as decoration.

Systems Thinking

Build repeatable creative operations, standards, workflows, and tools that reduce dependence on one person.

Cross-Functional Leadership

Direct designers, marketers, vendors, partners, and internal stakeholders around one clear vision.

Visual Storytelling + Experience

Shape how people see, understand, feel, and experience the brand across physical and digital touchpoints.

Technology + Innovation

Use AI, automation, and custom marketing applications to improve how creative and marketing work gets done.

Selected Case Studies

7+
Years Leading the Creative Function

Atlanta Black Chambers

Creative Operations + Brand Leadership
SITUATION

Engaged to create event graphics, the deeper challenge was the absence of a cohesive creative function. Branding varied across committees, events, and campaigns, and marketing ran as disconnected projects.

WHAT I DID

Took ownership of the function: unified visual identity, standardized templates and production workflows, brand governance, and creative direction across communications, campaigns, and events, advising the President & CEO and Marketing Director, with every major initiative reviewed before going public.

RESULT

Creative moved from one-off assets to a scalable organizational function: a recognizable, consistent brand across all member touchpoints, faster production through systems and templates, and stronger sponsor-facing presentation.

2
Brands, One Strategic Ecosystem

Williams Park

Brand + Marketing Leadership · CMO-Level Scope
SITUATION

Two entities shared one name: a media, technology, and artist-management business, and a recording artist and ministry. Messaging, audiences, and customer journeys were intertwined, and the founders needed an architecture that could support national growth.

WHAT I DID

Led the full brand and marketing scope: brand architecture, positioning, messaging frameworks, audience segmentation, customer journey mapping, direction of two distinct websites, and strategy across community, newsletter, merchandise, and the artist ecosystem. Creative Director and CMO responsibilities in one seat.

RESULT

Two clearly differentiated brands growing under one shared vision, with distinct customer journeys and a strategic foundation for national ministry, media, and music expansion. An ecosystem, not a collection of services.

3
Specialized Markets, One Clear Position

Janita Green, CPA

Strategic Marketing + Creative Direction · CMO-Level Scope
SITUATION

Engaged to design a brochure positioning a CPA practice around three specialized service areas: NIL, Real Estate, and Health & Wellness. A brochure alone could not carry her expertise or her long-term vision.

WHAT I DID

Stepped back to the business goals and took strategic ownership: repositioned the practice around specialized niches, developed cross-industry messaging, built the presentation architecture for her educational offerings, including NIL content, and expanded the engagement into an integrated brand and campaign strategy.

RESULT

A practice repositioned from general accounting to specialized-industry expertise, a brochure transformed into a broader marketing strategy, and a strategic foundation for a new brand that emerged from planning.

Selected Clients

Who I've done this for.

Atlanta Black Chambers
Williams Park
Swing Into Their Dreams
The Xchange Agency
Hilton Alexandria Mark Center
Berkshire Hathaway HomeServices Georgia Properties
Morris Brown College Foundation
Park Avenue Events
Cascade Business Alliance
Greener Solutions Accounting and Tax Services
Next Level Brand Audit

Before you change your brand, find out what is actually holding it back.

Your business has evolved, but your brand, message, or creative execution may not have evolved with it. The Next Level Brand Audit gives you an expert, executive-level view of what is working, what is creating confusion, and what needs to change before you invest in another redesign, campaign, or round of disconnected creative work.

Your brand is evaluated through six lenses:

01

Business Alignment

Does your brand support the company's current goals, direction, and next stage of growth?

02

Positioning

Is it clear who you serve, what makes your business different, and why people should choose you?

03

Messaging

Can your audience quickly understand what you offer, why it matters, and what to do next?

04

Visual Expression

Does your visual identity communicate the quality, credibility, and personality of the business you have become?

05

Brand Experience

Does the brand feel clear and consistent across your website, marketing, customer touchpoints, and key initiatives?

06

Creative Execution

Does your team have the priorities, standards, and direction needed to produce strong, consistent work?

WHAT YOU RECEIVE
  • A comprehensive review of your current brand
  • Clear findings across all six lenses
  • Identification of the most important gaps and opportunities
  • A prioritized Next Level action plan
  • A private executive readout to review the findings and recommended direction
INVESTMENT
$2,500

Your investment is fully credited toward Creative Counsel when you begin an engagement within 30 days.

Creative Counsel begins at $1,500/month. Fractional Creative Leadership engagements are custom-scoped and begin at $3,500/month. Final investment is based on the organization's goals, scope, team needs, and level of involvement.

Start Your Brand Audit
1

Purchase & Intake

You complete a short intake covering your goals, your audience, and where the brand feels stuck.

2

The Review

Your brand is evaluated across all six lenses: website, marketing, messaging, visuals, and customer experience.

3

Executive Readout

A private session to walk through the findings, your prioritized action plan, and the recommended direction.

4

What Happens Next

Move into Creative Counsel within 30 days and your full audit investment is credited toward the engagement.

Questions, answered.

Who is the Next Level Brand Audit for?

Established, purpose-driven organizations and leaders whose business has evolved faster than their brand. If the vision is clear but the brand, message, or creative execution no longer matches where you're going, the audit is built for you.

What do you need from me?

A short intake covering your goals and your audience, plus access to what already exists: your website, recent marketing, and any key customer-facing materials. No preparation beyond that is required.

How long does it take?

The audit moves through three steps: intake, the full six-lens review, and your private executive readout. Your delivery date is confirmed at intake based on current engagements.

How does the 30-day credit work?

If you begin a Creative Counsel engagement within 30 days of your executive readout, your full $2,500 audit investment is credited toward that engagement. The audit becomes free when we keep working together.

Start Your Next Level Brand Audit.

Tell me about your organization. I'll reply with your intake, the timeline, and the invoice to reserve your spot.

Prefer to talk it through first? Book a complimentary Fit Call.

Received. Check your inbox: your intake and next steps are on the way.

Prefer to talk it through first? Book a complimentary Fit Call.

Your next level deserves clear creative direction.

Start With the Brand Audit Book a Fit Call →