Accepting Q4 2026 Engagements  |  2 Client Seats Available  |  Book a Fit Call →
Fractional Creative + Marketing Leader

NINA SIMMONS

Turning business vision into brands, systems & experiences people can see, understand & trust.

I help growing organizations turn scattered creative and marketing efforts into clear brand direction, stronger systems, and a more consistent customer experience, without the full-time executive hire.

Book a Fit Call See What I Own
Portrait of Nina Simmons
The Short Version

I bring the creative and marketing function into focus so leadership doesn't have to.

I'm Nina Simmons, a Creative + Marketing Leader with 15+ years of experience translating business vision into brands, systems, campaigns, and experiences people can understand and trust. I work upstream, helping leadership determine what the brand needs to say, how it needs to show up, and what systems and people are required to execute it consistently.

My experience sits across both Creative Director and Chief Marketing Officer responsibilities: brand leadership, creative operations, marketing strategy, campaign direction, team oversight, and the development of smarter marketing tools and workflows. I've worked with organizations, founders, community initiatives, and growing brands that needed more than creative execution. They needed someone to connect the vision to the work.

In a fractional engagement, I bring senior-level direction, establish standards and systems, guide the people doing the work, and help build a creative and marketing function that can operate with greater clarity and consistency.

Core Competencies

The functions I take responsibility for.

01

Creative Operations

I build the structure behind the creative work so ideas move from request to execution with less friction, fewer bottlenecks, and stronger consistency.

  • Creative workflows + production systems
  • SOPs, standards + approval processes
  • Creative intake + prioritization
  • Asset and template systems
  • AI + workflow integration
02

Marketing App Development

I identify repeatable marketing problems and translate them into practical tools, apps, automations, and systems that make the work easier to execute and scale.

  • Custom marketing tools + web apps
  • AI-assisted marketing workflows
  • Automation + process design
  • Internal tools for brand consistency
  • Digital systems that reduce repetitive work
03

Brand Leadership

I protect and direct how the brand shows up across teams, campaigns, channels, and experiences, connecting creative decisions back to the organization's business goals.

  • Brand strategy + stewardship
  • Creative and campaign direction
  • Visual + messaging standards
  • Creative team/vendor leadership
  • Executive brand advisory
What I Bring to the Table

Leadership that connects vision to execution.

Vision → Direction

Translate leadership's ideas into clear creative and marketing direction teams can actually execute.

Business + Brand Alignment

Connect brand and creative decisions to organizational goals instead of treating creative as decoration.

Systems Thinking

Build repeatable creative operations, standards, workflows, and tools that reduce dependence on one person.

Cross-Functional Leadership

Direct designers, marketers, vendors, partners, and internal stakeholders around one clear vision.

Visual Storytelling + Experience

Shape how people see, understand, feel, and experience the brand across physical and digital touchpoints.

Technology + Innovation

Use AI, automation, and custom marketing applications to improve how creative and marketing work gets done.

Selected Clients

Who I've done this for.

Atlanta Black Chambers
Williams Park
Swing Into Their Dreams Foundation
The Xchange Agency
Hilton Alexandria Mark Center
Berkshire Hathaway HomeServices Georgia Properties
Morris Brown College Foundation
Park Avenue Events
Cascade Business Alliance
Greener Solutions Accounting & Tax Services
Case Studies

Three engagements that show the scope of the seat.

7+
Years leading the creative function

Atlanta Black Chambers

Creative Operations + Brand Leadership
Situation

Engaged to create event graphics, the deeper challenge was the absence of a cohesive creative function. Branding varied across committees, events, and campaigns, and marketing ran as disconnected projects.

What I Did

Took ownership of the function: unified visual identity, standardized templates and production workflows, brand governance, and creative direction across communications, campaigns, and events, advising the President & CEO and Marketing Director, with every major initiative reviewed before going public.

Result

Creative moved from one-off assets to a scalable organizational function: a recognizable, consistent brand across all member touchpoints, faster production through systems and templates, and stronger sponsor-facing presentation.

2
Brands, one strategic ecosystem

Williams Park

Brand + Marketing Leadership · CMO-Level Scope
Situation

Two entities shared one name: a media, technology, and artist-management business, and a recording artist and ministry. Messaging, audiences, and customer journeys were intertwined, and the founders needed an architecture that could support national growth.

What I Did

Led the full brand and marketing scope: brand architecture, positioning, messaging frameworks, audience segmentation, customer journey mapping, direction of two distinct websites, and strategy across community, newsletter, merchandise, and the artist ecosystem. Creative Director and CMO responsibilities in one seat.

Result

Two clearly differentiated brands growing under one shared vision, with distinct customer journeys and a strategic foundation for national ministry, media, and music expansion. An ecosystem, not a collection of services.

3
Specialized markets, one clear position

Janita Green, CPA

Strategic Marketing + Creative Direction · CMO-Level Scope
Situation

Engaged to design a brochure positioning a CPA practice around three specialized service areas: NIL, Real Estate, and Health & Wellness. A brochure alone could not carry her expertise or her long-term vision.

What I Did

Stepped back to the business goals and took strategic ownership: repositioned the practice around specialized niches, developed cross-industry messaging, built the presentation architecture for her educational offerings, including NIL content, and expanded the engagement into an integrated brand and campaign strategy.

Result

A practice repositioned from general accounting to specialized-industry expertise, a brochure transformed into a broader marketing strategy, and a strategic foundation for a new brand that emerged from planning.

Contact

Let's talk about what your creative + marketing function needs.

If the vision is clear but the execution feels fragmented, let's identify what needs stronger leadership, structure, or systems.

Emailcontact@ninasimmons.com
LinkedInlinkedin.com/in/nina-alexis
Based InGainesville, FL · Remote nationwide
ResponseWithin 2 business days

One next step

A 15-minute fit call. No deck. No pitch. Tell me where creative or marketing feels fragmented, and we'll determine whether fractional leadership is the right fit.

Book a Fit Call→
Nina Simmons